03
March
2014

GWM C50 - Sophisticated sedan now available in South Africa

Go Back: News

With the introduction of the upmarket C50, GWM South Africa enters the C-segment four-door sedan market for the first time. The newcomer is also one of GWM's most sophisticated passenger vehicles to date and boasts the brand's new 1,5-litre turbopetrol engine. The C50 looks set to further expand GWM's presence in the South African passenger car market, following the recent successful introduction of the C20R crossover hatchback.

"The C50 is a very exciting product for us," says GWM COO, Warren Olsen, "not only because it takes us into a crucial segment for the first time, but also because we believe it is a car that can change a lot of perceptions of what a Chinese-made car can be. I have no doubt that those who take if for a test drive, will be very pleasantly surprised," he continues.

Exterior design
With its distinctive face, chrome detailing, smart multi-spoke 16-inch alloy wheels and chrome-tipped twin exhaust outlets, the C50 is a striking newcomer in a traditionally conservative market segment. It features a long wheelbase (2 700 mm) and wide front and rear tracks, lending it not only a purposeful stance, but also elegantly stretched proportions. The long wheelbase also has practical purpose, as it improves interior space and ride comfort.
The C50 is offered in South Africa in Luxury and Elite trim levels, and in a choice of five colours; Succint White, Elegant Silver, Modern Grey, Jazzy Red and Classical Black.

Comfort and Entertainment
If it holds true that occupant comfort starts with spaciousness, then the C50 immediately has an impressive advantage in its segment. The long wheelbase translates into stretch-out rear legroom, without sacrificing boot space. In fact, measuring in at 530 litres the boot rates as one of the most voluminous of all. The rear seats (split 60:40) can be tumbled forwards by using two levers mounted in the boot. These are conveniently accessible when standing behind the car, and when the bootlid is open. The boot's size is even more impressive given the fitment of a full-size spare wheel beneath its floor - not always a given in this segment.

GWM's designers have paid particular attention to provide ample in-cabin storage solutions, with the C50 boasting wide door pockets, a fold-out rear armrest with twin cupholders, large storage box between the front seats, a spacious glove compartment and even a fold-down overhead sunglasses case for the driver.
The C50's feature-laden interior is finished in stylish black, with silver and piano black lacquer detailing to further add to the upmarket ambience. The steering wheel is adjustable for rake and reach, and the Elite model benefits further from the standard fitment of a height-adjustable driver's seat. Both C50 derivatives feature elegant and durable black cloth upholstery, and the flagship Elite model can be visually distinguised from the Luxury by its leather-wrapped steering wheel, remote audio and cruise controls and stainless steel thresholds.

From behind the steering wheel the C50's innovative two-tier instrumentation, which conveniently places the most important driving information closer to the driver's line of sight, grabs the attention. Current vehicle speed is displayed at the top in bold lettering, while more comprehensive driving information (as well as a trip computer display), is available lower down.

Both C50 models feature a high-quality radio/CD/MP3 system with auxiliary and USB support. The Elite gains remote audio controls and an upgraded speaker system, compared with the Luxury model.

Other standard features (on both models) include air-conditioning, power steering, electric windows all-round and electric mirror adjustment. Over and above these features, the Elite derivative also boasts cruise control and rear park distance control.

Power and Economy
The C50 features GWM's powerful yet economical new GW4G15T 1,5-litre turbopetrol engine. With 93 kW of power available at 5 600 rpm, this engine's output is similar to what can usually be expected from a 2,0-litre powerplant and makes the C50 one of the most powerful cars in its class. The turbocharged engine's other advantage, however, is that it offers far more economical motoring when all that power is not used. The C50 has a claimed combined cycle fuel consumption figure of only 7,4 litres/100 km, again among the best in its class. Yet, with 188 Nm of torque available over a wide rev range from 2 000 to 4 500 rpm, the C50 is certainly no slouch and has a top speed of over 185 km/h.

The engine, which features variable valve timing, an all-aluminium cylinder block and intercooling, is Euro V compliant and is mated to a slick five-speed manual transmission driving the front wheels. "Cruising refinement and a smooth ride are high on the priority lists of customers in this segment, says GWM Brand Manager, Hannes Oosthuizen. "With its advanced multi-link rear suspension set-up, the C50 achieves a particularly good balance between ride comfort and dynamic ability," he adds.

Safety and Security
The C50's high-strength and "cage-like" body structure forms a safety cell in the event of an accident. This inherent strenght helped the C50 achieve a full five-star rating during C-NCAP crash testing. South African-specification C50 models feature dual front airbags, disc brakes all-round, ABS with EBD (electronic brake force distribution) and BAS (brake assist). At the rear, Isofix anchorages provide the safest possible mounting points for child seats.

Fog lights front and rear boost visibility in poor weather conditions. The rear park sensors (Elite only) limit the chances of parking scrapes.
Security is provided by a standard alarm and immobiliser, with the further convenience of remote central locking.

Model line-up and Pricing
The C50 is available through GWM's extensive dealership network, currently boasting more than 70 outlets and service centres.

C50T Luxury - R234 999
C50T Elite - R249 999

Both C50 models are backed by GWM's comprehensive 5 year/100 000 km warranty and come with 2-years AA roadside assistance. The prices include a 5-years/60 000 km service plan.

  • Please note that prices and specifications are subject to change without prior notice. Prices include VAT and environmental levy.

For more information contact:
Brand Manager
Hannes Oosthuizen
Tel: 021 851 9517
Cell: 084 448 6797
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Categories: News