On August 20, 2018. - Great Wall Motor (GWM) New Energy officially launched its all-new independent brand of new energy vehicles. ORA is the first of the mainstream car companies to brand its new energy car business. The ORA iQ, a pure electric crossover SUV, will be launched at the Chengdu Auto Show. This is another major move by the Great Wall Motor Group in the field of new energy after its joint venture with BMW.
Ning Shuyong, vice president of Great Wall Motor Co., Ltd. and general manager of the new Ora brand, said: "The Great Wall Motor Group set up a new energy vehicle research group a decade ago. It has been developing electric vehicles for ten years and is dedicated to research and development. Great Wall insists on developing new energy vehicles. Instead of changing from oil to electricity, a bigger consideration is the healthy development of the new energy vehicle market."
ORA: "New Generation Electric Cars" for the New Urban Youth
Great Wall Motor named the new energy brand ORA, hoping to commemorate the world famous mathematician, Mr. Leonhard Euler. Mr. Euler is well known for his "Eulerian Theorem" and "Eulerian Formula". He did only make great contributions to the mathematics community, but also pushed mathematics into the physical field, including ballistics, rigid body mechanics, and fluid mechanics.
Great Wall Motor decided to use the "Ora" to name the new energy vehicle brand because mathematics is the foundation of human science and technology innovation, and also the core and premise of automobile design and research and development.