Great Wall Motor Company Limited of China is very pleased to announce that it will directly enter the South African motor vehicle market by granting distribution rights to Haval Motors South Africa (Pty) Ltd, a wholly owned subsidiary of Great Wall Motor Company Ltd, China.
This strategic decision is confirmation of the importance attached to the long-term future of the GWM brand in the region, and is a very positive factor in ensuring the sustainability of the GWM brand. The previous distributor of Great Wall Motors SA (Pty) Ltd. commenced distribution of GWM vehicles in 2007 and has successfully established a strong national dealer network of over 60 dealerships and sold over 50,000 vehicles into the south African market over that period.
It is the intention of the new distributor to continue to maintain and grow GWM’S position as the most successful Chinese brand in Southern Africa. “The South African market plays an important part in our International Expansion Strategy, and going forward we will continue to distribute vehicles, offer parts and service support as well as administer warranties through the already established dealer network,” says Charles Zhao, Managing Director of Haval Motors SA.
In support of its global strategy, the parent company GWM China will introduce their highly successful HAVAL brand into South Africa in the near future through Haval Motors South Africa (Pty) Ltd. HAVAL is a professional range of SUV’s that will be very well suited to the South African motoring publics needs, and will offer a fantastic alternative to the established brands in the SUV segment.
It is interesting to note that in 2015 GWM China sold 85 thousand vehicles globally, thus retaining its position as the No.1 selling pick-up for 18 consecutive years and SUV for 13 consecutive years in China, competing against all other brands.
The success of sales fully reflect GWM’s persistence on R & D and in supporting of enhance product quality, win the trust of customers, the company insists on excessive investment in Research and Development and reached nearly 1.5 billion USD in 2015. GWM has persistently been going global, cemented international technical cooperation, made good preparation for the construction of overseas R & D centres, signed strategic agreements with numerous world-renowned companies , and carried out cooperation in relevant fields through its superior resources.