GWM and Seed Experiences, entertaining you all through 2014
GWM has entered into an exciting annual sponsorship with Seed Experiences, South Africa’s top festival brand. The deal, secured by the entertainment industry’s specialist communications agency, One-eyed Jack, follows on a partnership for the smash-hit 2013 Vodacom In The City urban event.
The new agreement, which also sees five logistical support vehicles made available to Seed’s management team, nets GWM activation rights at such exciting events as the WE ARE ONE Colour Festival, UB40’s SA tour, Sowing the Seeds, Rocking the Daisies, Jameson Vic Falls Carnival and two confidential international tours that the award-winning agency has up its sleeve.
‘GWM is very excited to team up with Seed Experiences for a number of high-profile events in 2014,’ says Tony Pinfold, CEO of GWM SA. ‘The company is currently in the process of launching four new models onto the local market, most of which take the brand into market segments it has not competed in before. These new models are mostly aimed at younger, adventurous, urban consumers, which is perfectly in line with the character of, for example, the brand’s upcoming mini-crossover, the M4.’
The Seed Experiences festivals will give GWM access to a live audience of 115 000 and a social media community of 150 000, consisting of music fans aged between 18 and 35 – in line with the brand’s target market for specifically products such as the C20R and M4.
‘This is the perfect partnership for these two brands,’ comments One-eyed Jack’s sponsorship director Manuela de Deus. ‘Seed’s quickly becoming known as the festival brand that delivers magical partnerships, so its only fitting that their directors drive top-notch sponsored vehicles to cement this observation.’
Stay tuned for calendar updates and competitions on GWM’s social media platforms here;
Facebook – GWM South Africa
Twitter – @GWMSouthAfrica