Great Wall Motor Company Limited (hereinafter referred to as "GWM") is a world-renowned SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan. GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup. The products cover three categories: SUV, passenger car and pickup. With over 70 holding subsidiaries, GWM has more than 59,000 employees. On July 10, 2018, GWM and BMW Holding B.V. formally signed a joint venture agreement to establish Spotlight Automotive Ltd.
In more than 20 years of development, the management of GWM always takes the lead in honoring the mission of “surprising customers, improving the well-being of staff, creating value for customers and contributing to the society” and the business philosophy of ”making progress every day”. By doing so, the Company has developed excellent corporate culture centering on honesty, integrity, creativity and quality that can unite employees, impress customers and attract potential partners, thus providing a permanent driving force for GWM to become an industry legend and realize sustainable and coordinated development. Corporate Spirit: Improving little by little every day. Core Values: Integrity, Responsibility, Development & Sharing. Corporate Positioning: World-Renowned SUV and Pickup Manufacturer. Corporate Brand Concept: Focus, Dedication, Specialization. Corporate Strategy: High-Tech Equipment and High-Performance Design to Support the Creation of High-Quality Products. Strategic Policy: Adhere to Focus and Create Top Quality Products.
Pursue high-quality management, build a professional SUV brand and become the world’s most dynamic automobile manufacturer. Use innovative technology to provide pleasant and relaxed driving experience and driving pleasure. Provide integrated travel service solutions for users around the world. Protect the global environment, build a beautiful society, and make great contributions to world prosperity and environmental improvement.
In recent years, GWM has raised its service to brand level and established a marketing strategy with "customer satisfaction" and "market leadership" as the main objectives. Based on the innovation and reform of marketing services, it makes full use of manpower, financial resources and material resources to improve services which are beyond "customer satisfaction". After years of high-quality operation, GWM has been leading in the aspects of sales volume and brand image. Its sub-brands are gradually moving towards the high-end, with ever increasing technology development and added value. Its products have independent core technologies and ultra-high cost performance, enhancing products with multiple specifications and varieties.
The development potential of GWM has been recognized on a global scale. For many times, GWM has been listed among "China's Top 500 Enterprises", "China's Top 500 Machinery Manufacturers" and "China's Top 500 Industrial Enterprises". It also has been listed in the “The Best of Asia-Pacific’s Biggest Listed Companies”, “Forbes Global 2000”, “Fortune China 500s” and “BrandZ Top 100 Most Valuable Chinese brands” for years. GWM has been honored as a "recommended export brand" by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and a "national vehicle exporter" by the Ministry of Commerce and the National Development and Reform Commission. It is the first Chinese auto enterprise among the members of Hydrogen Council.